SNHU Athletics

A promotional poster campaign designed for SNHU Athletics to inspire university athletes and increase game attendance.

Designing within the guidelines of the SNHU brand identity, I designed one poster for each spring sport that displayed the season schedule.

I was given a series of albums containing professional portraits and gameplay photos. From these albums, I selected one portrait and one gameplay photo for each sport. I then superimposed the gameplay imagery over the bodies of the player portraits.

Since I wasn't given a template for this project, I created my own, which consisted of thick blue and yellow lines over which the schedule was laid, and a thin white rectangle that encircled the design while connecting with the SNHU circular logo.

The posters were well-received, and I was tasked with designing promotional posters for special "Senior Day" games. For these posters, I expanded upon my blue and yellow lines concept, using multiple lines interwoven among multiple players to create cohesion among the players and among the designs. This design subtly reinforced the concept of the team, encouraging students to attend games and show their support.