Tappmath Logo

Originally a logo and sign design for a New Hampshire State Representative candidate, this brand evolved easily as the client's goals evolved, and now serves as the face of tappmath.com.

The client originally approached me for a political logo he could use while running for state representative.

I created this logo by brainstorming with a series of pencil sketches on paper, importing these sketches to Adobe Illustrator, vectorizing the best candidates, and refining and narrowing until I reached a good final product.

Original Sketches, Political Logo, and Yard Sign

Years later, the client contacted me with an idea to rework the logo for a data analytics business. I expanded the logo to spell the name of the business, "Tappmath," and provided a logomark and business card concept.